rada! This is the clear answer to the question of who is the oldest and the world’s leading luxury brand. The Milanese luxury brand is a classic – celebrating its 100th anniversary this year. The typical extravagant style is now also applied to its eyewear collections. Designer Miuccia Prada is particularly interested in traditional craftsmanship and the use of local materials and manufacturing techniques. The result is a selection of unique and contemporary designs. Whether eye-catching and extroverted or delicate and elegant – with the generous and unusual choice of colors and shapes, you will undoubtedly find the right addition to your favorite outfit.